Creative Content Strategist

Creative Content Strategist | YouTube & Long-Form Video

Remote | Part-Time | 20 Hours/Week

About the Company

Our client is a growing U.S.-based marketing agency focused on helping flight schools grow their businesses through marketing and lead generation. The agency works with flight schools to help them attract more qualified leads and build stronger, more effective marketing systems.

The founders are now expanding the agency’s content strategy and building a strong YouTube presence around business, marketing, entrepreneurship, and aviation. To support this initiative, they are looking for a Creative Content Strategist who can act as the creative brain behind the YouTube channel.

About the Role

This is not primarily a video editing role. The focus is on developing original content ideas, researching stories, interviewing founders, creating scripts and storyboards, planning the visual direction, researching filming locations, and working closely with the video editor to bring each concept to life.

Key Responsibilities

• Own the creative strategy and content planning for the YouTube channel.
• Research and develop new, original video ideas on an ongoing basis.
• Study successful YouTube channels and identify formats, storytelling approaches, hooks, and concepts that can be adapted to the brand.
• Develop compelling video concepts around business, entrepreneurship, marketing, and real-world business stories.
• Create storylines and narratives that make educational content engaging and entertaining.
• Write and structure scripts for long-form YouTube videos.
• Develop storyboards and detailed creative directions for each video.
• Determine the hook, structure, pacing, key talking points, and overall narrative of each piece.
• Interview or collaborate with the founders to extract stories, experiences, insights, and expertise that can become strong content.
• Research interesting entrepreneurs, businesses, trends, case studies, and potential collaboration opportunities.
• Identify and reach out to potential entrepreneurs or business owners for collaborations and guest appearances.
• Research visually interesting filming locations in Miami, including hotels, venues, high-rise spaces, businesses, and other unique environments.
• Provide creative direction for filming setups, locations, environments, and overall visual presentation.
• Prepare the founders with everything they need before filming so they can execute the content efficiently.
• Collaborate with the long-form video editor and clearly communicate the intended creative direction.
• Help establish a repeatable YouTube content production system and maintain an organized content pipeline.
• Develop approximately one long-form YouTube video per week , with additional shorter long-form content as needed.

Content Focus:

The content will primarily revolve around:

• Business and entrepreneurship
• Digital marketing
• Business growth and strategy
• Educational content
• Entrepreneurial stories and interviews
• Case studies and business lessons
• Personal branding and founder-led content
• Interesting business trends and real-world stories

The goal is to create content that educates, entertains, and builds authority, rather than feeling like traditional advertising.

What We're Looking For

• Strong understanding of YouTube content strategy and storytelling.
• Demonstrated experience creating or developing long-form YouTube content.
• Excellent creative instincts and the ability to consistently generate fresh, original ideas.
• Strong scripting and storytelling skills.
• Ability to think visually and imagine how a video should look before it is filmed.
• Understanding of hooks, retention, pacing, narrative structure, and audience psychology.
• Strong research skills and curiosity about business, entrepreneurship, marketing, and financial topics.
• Basic understanding of digital marketing and business concepts.
• Strong communication skills and the ability to work directly with founders.
• Organized, proactive, and comfortable taking ownership of the creative process.
• Ability to research and identify interesting filming locations and environments.
• Comfortable researching and reaching out to entrepreneurs for potential collaborations.
• Experience with B2B content marketing, educational content, consulting, podcasting, or founder-led content is a plus.
• A portfolio of YouTube videos or relevant long-form content is required.

Important Role Clarification

Video editing is NOT the primary responsibility of this position.

A dedicated video editor will handle the editing. Your responsibility is to define what should be created and how it should be created—from the initial idea and research through the story, script, storyboard, filming plan, and creative direction.

You will essentially act as the creative director and strategic brain behind the YouTube channel.

You do not need to live in Miami. However, you should be comfortable researching Miami locations remotely using tools such as Google Maps, venue websites, and other online resources.

Experience

We are open to candidates across different experience levels.

A highly experienced YouTube strategist is welcome, but we are equally interested in junior or mid-level candidates who demonstrate exceptional creative thinking, strong storytelling ability, and a genuine understanding of what makes YouTube content compelling.

Your portfolio and creative instincts matter more than a specific number of years of experience.

Schedule

• Part-Time
• Approximately 20 hours/week to start
• Flexible remote schedule
• Opportunity to increase hours and responsibilities as the content operation grows